Internet Marketing Strategy - Double Your Sales Overnight
By: Cliff Posey
Do you have an Internet marketing strategy? You should. Internet advertising, when done properly, can drive traffic to your website and double your sales overnight.
There are many different forms of Internet marketing strategy that you can employ, but one of the classic forms is results tracking. By tracking the results of your Internet advertising campaigns, you can quickly learn what works and what doesn't.
Direct marketers have been using this strategy for years, and it can easily be adapted for the Internet. However, you must come up with a way to measure the results of Internet advertising accurately. The direct marketers use a trick known as "split testing". Split testing uses a specific key or tracking device to associate a sale with the advertisement that produced the sale. For example, in a print ad, the key or tracking advice that may be used could be a specific phone number or extension. When a customer utilizes the number or extension, the marketer knows exactly which ad drove the customer to seek out the advertised product or service.
Split testing can easily be adapted and incorporated into your Internet marketing strategy. To track the success and failure of Internet advertising, most Internet marketers typically use some sort of tracking software to associate the "key" with sales. A simple way to do this is to develop two web pages that feature two different ads. You can then track the sales results of each ad to see which worked best, and if necessary, adjust your Internet marketing strategy accordingly.
For example, let's say that on one of the pages, you received 2,000 page views and 20 sales. This means that you have a success rate of 1%. Not bad. This is the average for both direct mail advertising and Internet advertising. Now that you have this information, you have statistics you can rely on. You can test other pages to see if they perform better or worse. You can also adapt the original pages to see if your changes have any effect on the sales outcome. Try adjusting headlines, graphics, text, and anything else you can think of. Then, compare the results of these changes to the original results.
After you have tested different variations of your Internet advertising, you can quickly determine what works and what doesn't. Your Internet market strategy can then be adjusted accordingly. If you succeed, you may be able to double your sales without spending extra money on other forms of advertising.
About The Author:
About the author: Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.